Seoul’s bustling retail landscape has welcomed a breathtaking technological marvel—the larger-than-life outdoor LED display screen at Shinsegae Department Store’s flagship location. With dimensions measuring an impressive 71.8 meters in width and 17.9 meters in height, this state-of-the-art display stands as a testament to innovation in digital visual technology.
Designed to withstand Seoul’s variable climate, this outdoor LED display screen comes with an IP66 dustproof and waterproof rating. This ensures reliable performance and longevity, even during heavy rain or windy conditions, making it a durable choice for permanent outdoor installation.
What truly sets this screen apart is its exceptional image quality. With a peak brightness of 8000 nits, the display remains vividly clear and readable even under direct sunlight. Additionally, its support for HDR10+ technology delivers enhanced contrast, deeper blacks, and a broader color spectrum, providing viewers with an immersive and dynamic visual experience.
This outdoor LED display is not only a medium for high-impact advertising but also an architectural highlight that enhances the aesthetic appeal of the building. It serves as a versatile platform for brand promotions, cultural content, and public announcements, engaging both pedestrians and vehicular traffic with crisp motion graphics and ultra-high-definition visuals.
The integration of such advanced technology reinforces Shinsegae Department Store’s position as a forward-thinking retail destination while setting new standards for outdoor digital signage in urban environments.
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DECENT Technology is a leading global supplier of LED display screens, providing customers worldwide with comprehensive solutions for the research and development, manufacturing, engineering installation, and after-sales service of high-end LED display equipment and display control systems. At present, it has developed into a national high-tech enterprise with over 1300 employees and more than 400 authorized national patents. The company has successively obtained safety production license, steel structure construction qualification, system integration qualification, third level professional contracting for building mechanical and electrical installation engineering, and second level professional contracting for electronic and intelligent engineering.
DECENT Technology is positioned as "core technology oriented" and has deeply cultivated and worked in the LED industry. It has established numerous marketing centers, offices, and after-sales service outlets worldwide. The company's products are distributed in more than 200 countries and regions, and has accumulated over 40000 classic cases. The strong comprehensive strength has made DECENT Technology the preferred brand among the Fortune Global 500 companies such as Sinopec, PetroChina, Tencent, Alibaba, Huawei, and Abbott.
Since its establishment, DECENT Technology has accumulated 10 industry-leading technologies and 43 innovative "black technology" technologies; And we have developed six product lines, including professional display, universal display, conference display, commercial display, outdoor led display, and rental display, which are applied in multiple scenarios such as command and monitoring, commercial display retail, broadcasting and broadcasting, outdoor advertising, sports events, and stage performances. The product quality maintains a leading position in the industry.
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