Arc’teryx Beijing Guomao – Circular Ceiling LED Screen Application

In recent years, LED displays have expanded far beyond traditional wall-mounted formats. Designers and brands now explore how shape, space, and viewing angles can create stronger visual impact. This project at Arc’teryx Beijing China World Trade Center is a representative example, where a ceiling LED screen becomes a core visual feature inside a high-end retail space.

Project Background

Arc’teryx is known for its professional outdoor apparel and minimalist brand aesthetics. For its Beijing Guomao store, the brand wanted an interior display solution that could reflect innovation, premium quality, and technical strength. Instead of using a standard video wall, the design team chose a circular ceiling LED screen installed above the main display area.

This ceiling-mounted structure immediately attracts attention and creates a strong spatial focus, enhancing both brand storytelling and customer experience.

Design Concept and Installation

This LED screen adopts a circular design that aligns with the store’s clean and modern interior style. The screen is embedded into the ceiling structure, maintaining visual balance without creating a sense of heaviness. From different positions inside the store, customers can easily view dynamic content without obstruction.

Unlike wall displays, a ceiling LED display requires precise structural planning. The project team carefully calculated weight distribution, heat dissipation, and cable routing to ensure long-term safety and stability. The result is a seamless integration of technology and architecture.

Display Performance and Visual Effect

Ceiling circular LED screen delivers high-resolution visuals with smooth brightness transitions. It displays brand films, outdoor exploration footage, and seasonal campaigns. Moving images above customers create an immersive atmosphere and extend viewing time naturally.

Because the screen sits overhead, brightness and color tuning play a critical role. The display uses optimized brightness levels to ensure comfort while maintaining visual clarity. This approach avoids glare and supports a premium shopping environment.

Value for Brand and Space

The ceiling LED screen does more than show content. It reshapes how customers interact with the space. The circular form adds depth and rhythm to the store layout. It also helps guide customer movement and strengthens brand recognition.

For Arc’teryx, this creative ceiling LED display reinforces its image as an innovative and technology-driven brand. For shoppers, it delivers a memorable in-store experience that feels modern and immersive.

Conclusion

This Arc’teryx Beijing Guomao project shows how a ceiling LED screen can transform indoor retail design. By combining creative form, precise installation, and high-quality display performance, the ceiling LED solution becomes both a visual centerpiece and a powerful branding tool.